Writing Samples
Social Media Copy
& Long Form Content
Social Media
In the gallery below you’ll find snapshots of my copywriting, graphics, and social media management work. I’ve crafted unique, on-brand social media content or nearly a decade, and have seen firsthand how investing in social strategy and content can improve awareness, leads, and revenue. Click the image to access live posts.
Event Promotion | Artemis Yoga
Knowing Your Audience | South Boston Yoga
Fostering Community | Dominica Sea Turtle Conservation Organization
Education & Engagement | Dominica Sea Turtle Conservation
Holiday Sales | South Boston Yoga
Just For Fun | Dominica Sea Turtle Conservation
Humor | South Boston Yoga
Education & Engagement | Dominica Sea Turtle Conservation
Hiring & Volunteering | South Boston Yoga
Event Promotion | Artemis Yoga
Long Form Content Writing
Substack & Blog
While much of my professional work centers on content and copywriting, I have a bottomless appetite for putting pen to paper. I often write in my spare time about my life and work — favorite topics as of late include yoga, finding the magic among the daily 9-5 grind, and where we’re headed as a society with the rise of AI.
Four Runs Before 10 - Substack
Where the Rubber Hits the Road - Yoga Blog
Momentum, Healing, and Embracing Reality - Yoga Blog
News Article: Multiple Accidents Bring Pedestrian Safety Issue to Forefront
Two major accidents involving pedestrians occurred around campus this semester. Most recently, junior Matthew Wisehaupt was struck by a car just outside the University Village (UV). Click to read the full article.
The Miami Hurricane, 2015
Article Series: Foundations of Project Management
This sample is a three-part article series on the foundations of project management for Echo Consulting.
Part 2: Start Where You Are, Know What You Need
Part 3: Addressing Common Challenges
Echo Consulting, 2023
News Article: The Student Activities Center: A Student Perspective
The new Student Activities Center, referred to by many as the “SAC”, has made quite an impression on campus. Located on the banks of Lake Osceola, the SAC was intended to be the nucleus of student life on campus. The completion of the project also ends the two-year fragmentation of campus, making the SAC a premier spot simply by location. Click here to read the full article.
Distraction Magazine, 2014
Listicles & SEO Optimization
Once the tool of choice for SEO strategists, the “listicle” is returning to its former heyday with the rise of LLMs and the importance of AEO. I’ve spent years crafting listicles for B2B companies, leveraging a company’s expertise and brand story in favor of their marketing goals.
Top 10 Best Corporate Gifts Under $50
Op-Ed: Pine Rocklands Issue May Taint President’s Reputation
President Donna Shalala’s career at the University of Miami has received largely positive reviews. But the Shalala legacy also includes a glaring blemish: the management and recent sale of the pine rocklands ecosystem. Click to read the full article.
The Miami Hurricane, 2015
Magazine Article: Don’t Worry, It Says Low Fat
Our obsession with oversized portions and fried foods has taken its toll. Obesity and heart disease rates have always been, and continue to be at the top of the nation’s biggest food problems.
A major contributor to heart disease is obesity, which the Center for Disease Control and Prevention (CDC) is now categorizing as an “epidemic” sweeping the nation. Although we have already seen the first decrease in obesity in recent years due to health movements like Michelle Obama’s “Let’s Move” campaign that promotes health awareness for kids, it’s clear that we still need to change our eating habits. Click here to read the full article.
Distraction Magazine, 2014
Op-Ed: Care About Climate Change
Last week, a scan of my Twitter feed shook me from my procrastination-induced daze. A tweet from The Guardian read, “The climate change deniers have won,” and it linked to an article of the same title. Click to read the full article.
The Miami Hurricane, 2014
Article: Biology Professor Chases Squirrels in the Name of Research
Biology professor Thaddeus McRae has made a career out of chasing squirrels.
For his research, he uses kick balls, model airplanes and remote control cats to create “threats” to gray squirrels, and then records how the animals respond. Click to read the full article.
The Miami Hurricane, 2015
Article: Yoga Retreats Suitable for Yogis of All Skill Sets
Yoga retreats might sound a little extreme for the amateur yogi, but there are, in fact, retreats designed for students with all levels of experience. With the rise in yoga class attendance, retreat centers are shifting their focus from traditional routines of multiple yoga and meditation sessions each day, to more customizable packages. Click to read the full article.
Distraction Magazine, 2014